Remember billboards? Like, the non-digital ones? Ya, me neither. These days, if your marketing campaigns aren’t being seen on some type of screen, they belong in the stone age. People are consuming digital content over traditional print content at a steep incline. Everything from magazines, ad campaigns, and even runway shows are shifting from offline to online only. Even the archaic black and white newspaper geared at 60-80 somethings has gone online. That’s when you know it’s real.
With everything going online, it’s no surprise that marketing departments from industries across the board are following suit. If you’re browsing jobs for hire, you’re now more likely to see “Digital Marketing” than plain old “Marketing” positions.
So, just in case you’ve been sleeping for the past 20 years, here’s a breakdown of what digital marketing is and why it’s crucial to use for your business to succeed.
Digital marketing involves promoting products or services on some form of electronic media. This includes different channels like websites, blogs, online ads, video content, email marketing, and social media- to name a few. The fastest growing channel is social media. Platforms like Instagram, Facebook, YouTube, and Twitter have all become the ideal spot to grow your brand quickly and most cost-effectively.
These new methods of advertising are not only faster, they’re much more versatile than the traditional ones. Before digital marketing was a thing, people had to look around to be advertised to. How exhausting, right? Now, the process has been streamlined and everything is spoon-fed to you no matter where you are. Reading your favorite blog? Ad. Browsing for a date? Ad. Drunk in the back of a cab? AD.
Here’s why digital marketing is winning so hard right now.
The only thing people love more than money itself is saving money. Digital marketing is much more cost-effective than traditional marketing. This is great for all businesses but is key for small start-ups who may not have a ton of capital for marketing. Social media platforms like Instagram allows companies to grow their audience and reach for little (and sometimes no) money.
It gets you a higher ROI
In almost all cases, increasing your digital marketing spend will increase your revenue. Not only are more people turning online for purchase decisions, but measuring your campaigns has become increasingly easy with immediate analytics and metrics. This means that you’re able to see what works (and what doesn’t) and adapt your campaigns to be more effective. Being able to track the success of your online campaign allows you to improve your conversion rates which, in the end, will lead to more scrilla. Influencer marketing on social media, for example, gets you an 11x return on your investment. No other marketing strategy even comes close to that.
It extends your reach
Everyone wants to be popular. This is especially true for businesses trying to make money. Social media marketing is crazy effective and many brands are not utilizing it to its fullest potential. The more double-taps, shares, retweets, reposts, and comments you get, the wider your net becomes in catching potential customers. Social media is just that- social. If you can get people to talk about and engage with your brand, their followers become exposed to it when they would have never otherwise seen it. This vastly increases your reach at a fraction of the cost that regular print campaigns would.
It lets you stalk your customers
Ok, maybe stalk is a heavy term. Using tracking services like Google Analytics allows you to monitor all of your customer’s moves, preferences and gives you a better understanding of their behavior. These analytics gives you a detailed image of who your customer is which lets you tailor make your advertising to them.
It allows you to engage with your customers
Using digital content on online platforms to advertise your brand creates a forum for engagement between your customer and your brand. A huge advantage of this is that it’s all in real-time. There’s no lead time or snail mail involved. People can review, ask questions, suggest improvements, and communicate immediately.
This engagement creates trust and loyalty among existing and potential customers. Digital marketing gives your brand a more in-depth and real personality compared to how a dirty, dated billboard looming over the freeway can.
The simple fact is that our world has gone online. Your company not employing digital marketing is as ridiculous as you churning butter for your morning toast. With 91% of adults in the US having their phone within arm’s reach at all times, it’s essential to get your business online.