Instagram is constantly releasing new features and updates. Because of this, it’s sometimes hard to keep up with the latest tools to optimize your social media marketing goals. With the number of daily active users on Instagram bulldozing the 500 million-mark, understanding how to capture this audience is key to keeping your brand on top. Whether you’re a brand or an influencer, here are our top 6 Tips to Crush Social Media Marketing on Instagram.

  1. Use trending hashtags

Being current and on trend has always been crucial for crushing the marketing game. The best campaigns are those that are relevant to what’s happening in today’s social, political or economical environment. This applies to hashtags as well. Using trending hashtags that are relevant to your brand will help your content be discovered by more people. The key is to use timely hashtags that are popular, but not too popular. Using hashtags that are too popular or general will get lost within seconds. Find something trending but specific to your niche to optimize this feature. To learn more about hashtags, check out our article on Instagram Hacks That’ll Make You a Stronger Social Media Marketer.

  1. Cross-promote other brands/influencers

A great way to get the most out of each post is to cross-promote other brands and influencers. Sharing the love by tagging other brands or shouting out influencers will not only expand the visibility and reach of your content, it may get you some love from them in return.

Cross-promotion can also be done through Instagram takeovers. If you’re a beauty company, have a beauty influencer with an engaged following take over your brand’s InstaStories (or Snapchat) for the day. The influencer can add value to your account by providing helpful information to your followers and highlighting your product at the same time. Many influencers will be more than willing to collaborate in this way as it takes very little of their time and exposes them to your Instagram audience.

  1. Measure traffic with a link shortener

As a marketer, it’s supremely important to be able to track your efforts. When time and capital is being invested, companies want to know that it’s worth it. Unfortunately, tracking analytics on your Instagram isn’t easy.

Luckily, there’s a solution. Using a customized link (or any other shortener link) in your brand’s Insta bio will allow you to track exactly what traffic from your website is from Instagram. You can create a different link for each new campaign/product in order to measure traffic and leads.

  1. Mix different media content

No one likes seeing the same thing over and over. Unless that thing is a picture of Ryan Gosling, of course. So when it comes to the content you’re posting to your Instagram page, it’s important to mix it up. Generally, videos generate 3x more clicks than photos alone. This makes it a valuable tool to grow your following and drive traffic. Using videos allows you to bring your content to life. Having a healthy mix of still shots and videos will give your feed a depth it wouldn’t otherwise have.

  1. Collaborate with influencers

The biggest trend in social media marketing right now is without a doubt influencer marketing. Influencers with a large following of people in your niche can have a major effect on your bottom line. With well over 50k influencers on Instagram alone, there are plenty of options for industries from travel to home décor that range from affordable to bank breaking.

These influencers are collaborating with brands to create unique, fresh content. The trust their followers have in them and the engagement they incite make the marketing strategy one that offers an 11x ROI. Aligning with the right influencer can grow your following, increase brand awareness, and help your sales skyrocket.

Collaborating with influencers can include a simple post, contests, giveaways and Instagram takeovers. Make sure the influencer includes your Instagram handle in all posts and includes a call-to-action like “Shop Now”, “Swipe Up”, or “Learn More”.

  1. Utilize the “Sponsored Ads” feature

Posting to your own followers is great but gaining exposure to an audience beyond yours is amazing. This can easily be done through the “Sponsored Ad” feature on Instagram. Both brands and influencers can utilize this to post content to their target demographic. The way that these paid posts are integrated into users’ regular feeds makes it so that it’s seamlessly sitting among their friend’s content. Often times, people don’t even recognize it as being an ad until they see the “Sponsored Ad” tag above the photo. When choosing content to share, prepare multiple posts intended to target different streams of your target market.

Though this feature is still pretty new and only available to select brands working in partnership with Instagram, there’s no doubt it’ll be rolled out to everyone soon.


Being proactive with Instagram and its constant updates is necessary to being successful as a social media marketer. Aside from Instagram, there are a ton of tools and tactics to increase efficiency, organization, engagement and reach. Play around with these tools to see what works best for you and your business.

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