When it comes to growing as an influencer or brand on social media, the daily to-do list seems never-ending. The daunting tasks of running a brand, creating marketing strategies, and engaging in public relations are enough to consume your entire life. To help you out, we’ve compiled a list of 5 time-saving tips to help your grow your brand using Instagram.
Repost user-generated content
Marketing start-up, Crowdtrap, found that user-generated content is 35% more memorable and 50% more trusted than traditional, brand-generated posts. In other words, people are much more likely to want your stuff if a trusted influencer endorses it. As a brand, sharing user-generated content from your social media community will reap a higher return.
As most Instagrammers are into growing their following, getting consent to share their photos shouldn’t be an issue. While it’s usually no problem, this step should never be skipped. You don’t want to be accused of plagiarism or taking credit for content that isn’t yours. While you can certainly screenshot photos to repost, apps like Buffer are great for taking the legwork out of it.
Reposting great photos is not only great for likes, it’s a heck of a lot quicker than creating content yourself. While we don’t suggest having an entire feed of photos belonging to other people, sprinkling them in here and there is great for business and an easy way to save time.
Just like meal prep, completing tasks in bulk, or “batching”, is a great way to hone concentration and maximize productivity. When it comes to social media marketing, batching things like content creation or follower engagement is a great time management technique.
By dedicating a chunk of time solely to creating a batch of Instagram posts at once, you’re avoiding having to interrupt your work daily to do this from scratch. To do this, plan a photo session where you can shoot multiple posts. Once they’re edited and captioned, enter them into a scheduling tool so that even the posting is taken care of until the next week.
Similarly, schedule time once or several times a day to engage with followers. By doing this, you’re releasing yourself from the shackles of haphazardly and intermittently responding to notifications. Aim to spend at least 30 minutes to an hour per day replying to comments, liking photos, and commenting on your followers’ posts. When commenting, put a little more effort than writing “Cool!” or “Great post!”. You sound like a bot and not the cool transformers kind.
Re-purpose your Instagram posts on other platforms
While we’re big believers in focusing on one social media platform, not re-posting your content on other platforms is wasteful. If you don’t have time to manage 5 social media platforms at once, re-purpose your Instagram photos by having them automatically re-post to your other accounts when you post to Instagram (it’s an option when posting). By doing this, you’re not only making the absolute most of the work you put into creating that content, you’re saving precious time.
Use the same filter or edits
On top of creating a visually consistent gallery, using the same filters saves on agonizing over which one to use each time you post. If you’re editing using programs like Lightroom, you can save an edit and re-use them on other content. You can also use apps like VSCO to rearrange your filters to see your preferred ones first. Additionally, VSCO lets you copy and paste edits from one image to another.
Store your commonly used hashtags
Though everyone has their opinion on what the magic number of hashtags is, TrackMaven thinks they’ve found the sweet spot. After analyzing over 65k Instagram posts, they found that nine hashtags work best and garners the highest relative engagement.
While including hashtags in your posts is important, having to type them out every time is a total drag. To save time, keep a few lists of already written hashtags saved in your mobile Notes. When you’re ready to post, copy and paste them to your caption.
Incorporating these simple time-saving tricks will help you streamline your work and will allow you more time to grow your brand in other ways. Creating and sticking to a routine will ensure that your brand messaging is consistent which will contribute to overall growth.