Marketing is evolving quickly and traditional (and archaic) tactics like print ads and radio spots have been replaced with digital advertising. More specifically- social media marketing. If you’re on Instagram, you may have noticed that your favourite celebs and influencers are often showcasing their favourite brands on their feeds. They’re not doing ‘cause they care that you’re using the best products or services out there- they’re being paid to. If they’re any good at their job though, you may not even notice that you’re being sold to. The most effective posts are the ones that don’t look promotional. No one likes salesmen (or is that just me?).
Launched in 2010, Instagram has grown to over 700 million followers with an engagement rate “50 times higher than Twitter”, according to Business Insider. Compared to other social media platforms, Instagram is highly visual making it the perfect vehicle for all types of marketing. For this reason, Instagram has become a serious money-machine for celebs (as if they needed more money), influencers and brands.
Though the jury is out on who exactly makes what with influencer marketing, there are several players out there who seem to be cleaning up pretty nicely. The following are the top 10 highest-paid celeb influencers on Instagram. Get a tub of ice cream and prepare to be depressed.
GOAT (aka Lebron James)
The celeb influencer game has been largely monopolized by women (well…at least we have that). Lebron James is one of only two men in the top 10. With 32.5 million followers on Instagram, James knew he could leverage his online popularity by endorsing brands on his social media feed. As if he’s not loaded enough, the king is raking in about $120k per post. And the rich get richer, my friends.
Female models are the highest paid influencers on social media. And, ya. Makes sense. They’re young, beautiful and live the lives we daydream about at our 9-5 prison sentences. I’m not bitter, I swear. With 35.6 million followers, she also makes about $120k per post. That’s about 4 times what the average woman her age makes in a year.
A lot of the models on this list are besties. Can you imagine their nights out? Do they split the cheque or do they take turns — “Kendall, you owe me $14.52 for your salad. You can E-Transfer me.” I doubt it. With 40.7 million followers, Cara makes a cool $150k per single post. That’s a lot of salad.
The Jenner/Kardashian clan take up 5 spots on this list. With the amount of money spent on their looks, I guess they deserve it. Nah, they still don’t. While Kourtney certainly peddles less products than her sisters, she still manages to make about $250k per post. Her 58.5 million followers are treated to posts of her promoting products like waist trainers, FitTea and skin care products.
Khloe Kardashian has a few more followers than sister Kourtney (68.9 mil) but makes about the same amount. At $250k per post, Kourtney and Khloe only earns about half of what their more famous sister Kim makes. A grainy sex tape might do their bank accounts some good. Go on girls, do it for the #business.
Probably the most normal (and definitely most natural) of the family, Kendall earns about $370k per post. Her 83.1 million followers are highly engaged and enjoy the glimpse into the high fashion world that they get with her feed. Not bad for a 21-year old.
Kylie “Lips” Jenner
I don’t think anyone calls her “Lips” but we’re going to. At 97.2 million followers, Lips makes a whopping $400K per post. Four hundred thousand. My mind can’t even understand that. She’s valuable to marketers because her followers buy whatever she backs. She could be selling shattered dreams and people would buy them.
Nearly 20% of Lips’ earnings per year come from her social media endorsements. She then injects that 20% into her lips (and butt, and boobs). Don’t quote us on that.
With over 110 million followers, Ronaldo earns a cool $400k per post. Mix that kind of money, his looks, his athletic ability and his accent and you’ve got a lethal combination.
Kimmy K is the highest-paid reality star on social media. With 102 million followers and $500k per post, she is the influencer and all influencers. When it comes to partnering with brands, Kim doesn’t really discriminate. She’s collaborated with brands who’s products range from jewelry to morning sickness medication.
At 25 years old, Ms. Gomez is killing it by earning $550k per Instagram post. With over 126 million followers, the return on investment for brands is well worth it. In fact, Selena had 8 of the 10 most liked pictures on Instagram in 2016.
Digital advertising, and more specifically, social media marketing is quickly becoming the norm among brands across all industries. While celeb influencers’ price tag seems unattainable for the majority of businesses, influencers come in all shapes and sizes. Using free marketplaces like Rep (www.repped.io) is great for finding the perfect match at the perfect price.