We’re inching closer to the halfway mark of 2018, which means that some of the major promotional holidays (like Valentine’s Day) are behind us. Now, with Mother’s Day right around the corner, we felt it our civic duty to alert you to all the remaining holidays, as they might provide a terrific opportunity to not only promote your brand and products but engage with the online community. Before we get into the list, order flowers for your mother (this site can help) and then make sure you’ve got your marketing strategies in place for the holiday—it’s not too late to take care of both!
These are the common public holidays established by the government. You might be given the day off from work, but before you take that free day and bbq or sip on margaritas, take a look at this list and make sure all your promotions are in place—or at least being thought of, so when the time comes, the wheels will have been greased, and you could simply execute.
Below are the ones that typically arrive hand in hand with some type of promotional activation (no disrespect to the others on the list):
May 5: Cinco de Mayo
May 13: Mother’s Day
May 28: Memorial Day
July 4: Independence Day
September 3: Labor Day
October 31: Halloween
November 11: Veterans’ Day
November 22: Thanksgiving
November 23: Black Friday
November 26: Cyber Monday
December 25: Christmas Day
December 31: New Year’s Eve
It’s a hard to come up with a catch-all list of tips for your promotional activations, as each brand or product is different. That said, most of the aforementioned holidays come with discounts or sales. Whether it’s a giveaway, 20% off, or perhaps something a bit more aggressive, informing the public of these sales is an art in and of itself.
You might want to consider:
- Email Strategy – Email marketing might seem antiquated at this point, what with chatbots and other nifty innovations—but the fact of the matter is, this is a STRONG strategy, still paying dividends. For tips you might not have thought of, click here.
- Facebook/Instagram Ads – Running an effective campaign with these tools is not as easy as it might seem, but the ROI can be substantial. Click here for some pretty good tips.
- Influencer Marketing – Have influencers announce your sale or discount and direct their audience to wherever you’re selling your goods. Yep, ours is a pretty easy platform to use and run your strategies. Check REP out to run Free, Paid, or Pay Per Click strategies.
You most assuredly will NOT be getting any time off for these holidays, but you will want to peruse the list as any one of these might spark an idea to create engaging content to publish on your socials. Sure, it’s doubtful you’ll run a promotion on World Naked Gardening Day (May 5, FYI), but you could, indeed, post a fun GIF or otherwise engaging piece of content and start a dialogue with your audience, which might even take flight and extend beyond that group.
One of our favorite brands to maximize these holidays is Katy Perry Collections. The singer’s eponymous shoe line continually posts terrific, high quality content, that’s reflective of the brand’s identity, and of interest to the fan and casual observer alike.
Check out this Valentine’s Day post. True, it wasn’t used to announce a sale, but employing the hashtag (#ValentinesDay) in the caption, makes the post discoverable to all perusing the holiday’s posts—thereby immersing the brand into the conversation.
Some highlights include:
May 4: No Pants Day (Also a perfect day to drop a StarWars meme)
June 1: National Donut Day
Aug 16: Tell A Joke Day
October 20: International Sloth Day
…you get the idea. There are some gems in here. Don’t miss the opportunity to promote your brand or product—or publish engaging content as a way to communicate with the public …and, in turn, direct their attention to you!