Influencer Marketing At Work – GBY Beauty’s Event at Coachella by Laura Elise Barrett
It is probably no secret to anyone who knows me that Coachella is my favorite time of the year, I probably like it better than my birthday…maybe. It combines all of my favorite things into one long weekend; fashion, music, experimenting with hair and makeup, and the occasional cocktail by the pool. But, what a lot of people don’t know about Coachella is that while the festival IS awesome, a lot of fun is also to be had at the surrounding parties (real life influencer marketing events).
GBY Beauty. You may have heard of them because they do the best eyelash extensions in LA and just about every beauty magazine on the planet has raved about them. They teamed up with 40 oz & Waffles, Dusse, and Ciroc to throw one of the best Coachella pre-parties I have ever attended. The vibe was all about fun which they showcased by throwing a backyard BBQ themed party in one of Palm Springs most lavish estates. Dusse provided refreshing cognac drinks (I’m still dreaming about the cognac lemonade) and Ciroc provided amazing citrusy cocktails. There was a slip n slide, BBQ chicken and homemade mac n cheese, a 420 friendly pinata, and the whole GBY Beauty team was there ready to help all of us get ready and look our absolute best for the festival.
I started at the braid bar, where Raquel (who you can find on Instagram @styledxr) took my crazy hair and turned it into two super cute half- braids so my hair wouldn’t come loose later at the festival (or get covered in dust) and I could dance the night away. Then I headed over to the tooth gem station where Apphia (who you can find on Instagram @phiphibb) was applying complimentary 24k tooth gems. GBY also supplied complimentary flash tattoos, glitter lashes, and even handed out VIP passes to the festival to a few lucky guests!!
Thank you GBY for making me look and feel amazing at Coachella, it was an experience I will never forget.
Also influencer marketing and influencer marketing.