Well, America—the world: You’ve been heard. Instagram is changing their algorithm yet again, this time, seemingly, for the better. Our collective cries were too much for them …or more likely, fear of leaving the platform for Vero (jk) had them shaking in their boots, so they made some amendments.
According to this release, Instagram has begun testing a “New Post” button, which we’re meant to press when we want to refresh the feed, as opposed to it happening automatically.
Here’s how it works: “Tap the button and you’ll be taken to new posts at the top of feed — don’t tap, and you’ll stay where you are. We hope this makes browsing Instagram much more enjoyable.”
Not exactly, reverting back to the beloved chronological feed, but they’re also “making changes to ensure that newer posts are more likely to appear first in feed.”
Additionally, they’re promising even more changes to be rolled out over the coming months in hopes of making Instagram “the best place to share and connect with the people and interests that matter most to you.”
What this means for everyone’s engagement rates, which took a proper shellacking with the last big algorithmic change—is still to be determined. For more on how that works and affects your engagement rate, click here.