We’ve got a new feature! It’s called RAFFLES …and it’s pretty, pretty, pretty cool! What does it do? How can it help you? So glad you asked!
As we hope you know, we’re constantly iterating the platform to make it the most useful tool it can be for all you brands and influencers. And so, with that in mind, we’ve built this feature that technically falls under Crowd Marketing: On one side, it affords a brand the opportunity to feature their product and on the other, it allows for social media enthusiasts and influencers (crowds) the chance to win it! We call it Crowd Marketing, you can call it whatever you want. Either way, we’re sure you’ll appreciate it!
Let us break it down:
How does it work?
- Raffles happen every week.
- No purchase necessary!
- Users have until 1 hour before the clock runs out to submit their tickets into the drawing.
- All a user has to do to win is submit their ticket.
- There is no limit to how many a user can use.
- Ticket’s don’t expire, they can be used for a future raffle.
How are winners selected?
- Winners are chosen at random and announced when the clock runs out.
- The more tickets used, the greater the chance of winning.
How are tickets acquired?
- Users are awarded tickets through a variety of ways, including promoting the brand’s link across social platforms.
Why is this valuable?
- Virality – In addition to featuring the product in front of thousands of influencers, users are incentivized to post about the brand in order to increase their chances of winning.
- Excitement – This gamified experience is an excellent way to generate buzz around products.
- Visibility – Raffles is an interactive, virtual billboard, positioned directly in front of a captive audience.