Introducing RepDirect: Our Full-Service Influencer Marketing Arm
If you’ve been to our website and clicked on the tab entitled SERVICES, you’re likely already hip to this announcement. For those not already in the know, we’ve expanded. Beyond the geographical extensions we’ve recently added, REP is proud to introduce RepDirect: our full-service marketing agency available to brands and influencers alike.
That’s right, we’re more than just an app. To be clear, our focus has been and will continue to be to provide the best possible service. Every update has made the user experience that much better—that much more effective, and this “update” of sorts, goes hand in hand with that.
In the few short weeks since launching, we’ve achieved our goal of creating a free marketplace where brands and influencer have begun connecting and collaborating. We did so by eradicating prohibitive subscription fees and our efforts have been noticed and duly appreciated. Influencer and brands are joining in throngs, and our cumulative reach proceeds to grow exponentially with each passing day. RepDirect is the next logical step in our strategy—and we’re beyond excited about its potential.
One thing we’ve found in the work we’ve done so far with both brands and influencers is that for whatever reason, a little hand-holding goes a long way. Meaning, everyone knows influencer marketing is an important component of marketing plans—but some of us could use some help getting the right strategy in place. And that’s ok! Maybe you’re understaffed or maybe, since this is for all intents and purposes a fairly new tactic, you simply don’t know where to start. We got you covered. Write us here firstname.lastname@example.org to get the conversation started.
Here are some things to think about when reaching out:
1) What Am I Trying To Market? This is entirely up to you. If you’re a brand or company, you might have more than one product. Maybe you’d like to spread the word on a new product you’re launching. Maybe you’ve got a Mother’s Day sale that needs attention. The beautiful thing is: Anything goes. Have a think about the product; the message; the CTA (call to action)—and we’ll make sure the rest falls into place.
2) To Whom Am I Trying To Market? This isn’t as obvious as it may seem. For example, products geared towards men, might not benefit from a male-centric influencer marketing campaign. Again, this depends on the product, but often times targeting the gift-giver goes a long way. i.e. Maybe this is something a girlfriend or wife should know about, as they’d likely be the ones purchasing it. We’d never insist on a specific direction, all we’d do is make sure we talk this through to make the campaign as effective as possible.
3) Brand Awareness vs. Sale: We’ve spoken about this at length, but it’s important for you, the brand, not to measure the success of your influencer marketing campaign (ROI, return on investment) by the sheer number of click-throughs or sales. Step 1 should always be creating awareness; awareness yields sales—not the other way around. It’s a necessary step often overlooked in marketing and advertising plans. Brand awareness begets brand loyalty, which begets continued sales.
So in short, we’re here for you. Do reach out. RepDirect will take care of your needs. Our staff has 20+ years in marketing and brand development and we’re more than happy to extend our experience to you. All we ask is that you have a think on the above; that will help us help you and continue to make this a mutually beneficial relationship.